Out of so many blog & website building platforms available on the web, WordPress.org is the most popular one. Do you know at present, WordPress powers 30% of all the websites out there on the web? It means for every 10 websites or blogs you visit on the web, around 3 of them are hosted on WordPress. This figure isn’t going to decline in the future, it will keep on increasing.
The reason why people love the WordPress platform for creating their website is due to its flexibility and smoothness. Unlike other website builders, it does not require high-end knowledge of coding and technical stuff. With WordPress, you can easily create the website as per your way of customization and add-ons. For anything you want to do in your WordPress site, there is already a plugin available.
For example, if you want to improve your website speed by reducing the size of images or compressing them, then there are already so many plugins available for this task. It doesn’t matter whether you have a blog website, business website or any other, with WordPress everything gets easy. Before knowing different tools and plugins for the business sites, let’s first have a look at the importance of WordPress plugins:
Importance of WordPress Plugins
Generally, people think that WordPress is just a blogging platform. But, in reality, you can do much more with it, not just creating a blog. Plugins in WordPress makes everything easy for you. There are numerous benefits of plugins in WordPress. Here are different points stating how WordPress plugins are useful:
- With the use of different speed optimization plugins, you can improve the speed of your WordPress site.
- There are some top SEO plugins like Yoast SEO, that help you in improve your website’s search engine rankings.
- You can also limit login attempts and secure your site in different ways through various security plugins.
- WordPress plugins like MailChimp can be used for the collection of an email list.
- With the help of different page builder plugins like Divi and Elementor, you can also create an attractive and beautiful page for your WordPress site.
Apart from these five, there are tons of many other benefits of using WordPress plugins. But, it is advisable to keep the plugins that are in use because the more plugins you’ll install, the less your website speed would be.
If you have already set up your WordPress business website and confused about the usage of different plugins and tools available here, then this detailed guide is for. In this blog post, we will discuss some top must-have WordPress plugins and tools for business sites. Here are WordPress plugins and tools that can be really useful for your business site:
WPForms is the WordPress plugin through which you can create a contact form easily. In your business website, you need a plugin that can help customers or visitors reaching to you without hassle. It doesn’t matter in which business line you have created your WordPress website, you will always need a contact form added to your website so that your potential customers can contact you.
To create contact forms for your business site using this plugin, you do not have to mess with coding and technical stuff. With the help of drag and drop feature of WPForms, you would be able to create contact forms, email subscription forms, online order forms, payment forms, survey polls and much more.
Apart from this, WPForms also allows you to create custom WordPress user registration form and login page. WPForms comes with both, free plan and premium plan. In the free plan, you get very limited features while with the pro plan, it unlocks great features.
2. Yoast SEO
Among so many search engine optimization plugins available for WordPress, Yoast SEO is the top plugin for SEO. As we know search engine optimization is one of the core aspects for any website hence it is essential to consider different search engine ranking factors and make use of the best SEO tool.
With the help of Yoast SEO, you would be able to optimize the on-page of your site. To increase the online sale of your business, you need more and more users to visit your website. By getting ranked in top search engines, you will get traffic to your business website without spending any money and special effort.
The free plan of Yoast SEO can help in generating your site’s XML sitemap, add meta tags, connect the site to Google Console, a guide for on-page SEO, and comes with many other features. Apart from these, if you will buy its premium version, you will get access to many more features through which you can improve your site’s rankings faster.
3. Site Kit by Google
Site Kit by Google is the tool through which you can track the behavior and data of the website visitors. It is a new tool by Google which includes all of these – Google Adsense, Google Analytics, Google Console and Google Page Insights.
Earlier, to get the stats of Google Analytics, Google Adsense, Google Console and Google Page Insights in WordPress, we have to install a separate plugin for each of them. But, Google made it easy for users by launching a new tool “Site Kit by Google”, through which you can gather the data of each these tools of Google.
4. Constant Contact
As a business owner, you should give very much importance to email marketing. Email marketing is the online marketing technique through which you can send emails and offers to your subscribers. It is not just helpful in sending emails to subscribers, but it also very helpful in collecting the emails.
Out of so many email marketing tools and plugins out there in the market, Constant Contact is the popular and reliable one. To increase the lead generation ratio, you can also integrate Constant Contact with plugins like WPForms and OptinMonster and then send beautiful email newsletters to your subscribers.
Even if you are a non-techy person, using Constant Contact WordPress plugin would not be difficult for you. Without having technical knowledge, you would be able to create appealing and beautiful newsletters.
5. Akismet Anti-Spam
Akismet Anti-Spam is another simple and easy WordPress plugin which can be very useful to your business website. The plugin is developed by the team of WordPress only. If your website’s comment section is full of spam, your visitors would keep away themselves from your website.
Akismet Anti-Spam is the WordPress plugin which reviews and filters each and every comment that is shared on your website. The plugin provides you a status history for each comment so that you can check which comments are found to be spammy by Akismet Anti-Spam Plugin.
Apart from this, you can also check out the number of approved comments for each user and delete the comments that you don’t find useful. Akismet plugin is free to download, but it also has a premium version with additional features, which doesn’t cost much but keeps your website secure and spam-free.
Website security should be the main priority of a website owner. As there is a continuous increase in the number of WordPress users, the target of hackers became WordPress sites. Although WordPress is a very secure website building platform, still it is essential to keep the website secure.
Among different security plugin and tools available for WordPress, Sucuri is one of the most popular and effective ones. Sucuri is offering a WordPress security plugin and web application firewall which provides you the best protection.
The plugin will also monitor and secure your WordPress business site from DDoS, Malware threats, XSS attacks, brute force attacks and any kind of attack to keep your website secured.
Just like the security of your website is important similarly it is also very important to backup your website. To avoid losing your website’s crucial data, make sure you install a good security plugin in your WordPress website.
UpdraftPlus is the plugin through which you can backup your business website as per your time schedule. Here, you can back up the data manually as well as you can also set up an automatic backup and securely store it on your ideal location such as Google Drive, Dropbox, S3, Rackspace, FTP, email, and many other.
So, every time you update your website, you do not have to worry about doing the backup manually as you can set an automatic backup. This makes it easy for you to restore your WordPress site back from the backup you have taken. UpdraftPlus basically comes with a free version but if you want to access its premium features, you have to purchase its plan.
8. WP Rocket
Speed is one of the crucial technical aspects of any website. If your website takes too much time in loading, you are losing so many visitors. The ideal loading speed of a website should be less than 3 seconds. A website’s speed optimization can be analyzed through the use of different speed optimization tools available like Google Page Insights, GTmextrix, etc.
In the WordPress platform, to improve the website’s speed efficiency, you need to add a caching plugin. WP Rocket is a caching plugin on WordPress through which you can improve your website’s speed performance without messing with coding and technical stuff.
WP Rocket automatically turns on recommended WordPress caching settings such as page cache, gzip compression, cache pre-loading, etc. Apart from this, WP Rocket can also compress the images on the website. Image compression can improve speed performance greatly.
MemberPress is another WordPress plugin which can be useful for your business site. Adding a membership section to the website and allowing them to sign up for your business can be possible with MemberPress WordPress plugin. It is the plugin which comes with all the features that you will need to create a membership website.
Through the use of MemberPress, you can create online communities and restrict access to pages, posts, custom post types, existing content or any other content on your website from your regular visitors. With this plugin, you can make multiple level membership and it comes with an advanced content lock option that ensures the security of the content you have locked.
Hence, if you are planning to create a membership section on your website or a complete membership WordPress site, then MemberPress is a perfect choice.
WordPress is the platform which is effective for any kind of website. Through this platform, you can make all type of website whether it is a blog site, business site, membership site, or educational site. This is where the importance of plugins comes in.
Out of different plugins for educational sites, LearnDash is one of the best Learning Management Systems (LMS). This plugin is used by many companies around the world, major universities, training organizations, entrepreneurs, and digital marketers for creating and selling their online courses.
LearnDash’s drag and drop features allow you to quickly add lessons, quizzes, and assignments to your website. Even if you are from a non-technical background, you won’t find difficulties in getting started with this course. It is beginner-friendly and easy to set up.
11. Envira Gallery
Do you have a photography website and you are stuck in creating an eye-catchy gallery? Don’t worry, with the help of Envira Gallery WordPress plugin, you would be able to an attractive photo or video gallery. There is no need to hire a developer for adding a gallery because Envira Gallery is the plugin which makes this task smooth.
Envira Gallery provides you drag and drop feature using which you can make a custom gallery without hassle. For your business, on your website, you can showcase your portfolio so that you can convert potential clients easily.
Apart from just creating galleries and adding photos to your WordPress site, Envira Gallery also optimizes all the photos so that your website can have a better loading speed. Here you can choose from numerous customization options and various tools available.
12. Beaver Builder
Beaver Builder is the WordPress plugin using which you can create attractive and beautiful website pages without hassle. Its drag and drop feature makes it easy for you to create the web pages of your desire without having advanced knowledge about designing.
With the use of Beaver Builder, you can not just create pages and posts for the website, but through it, you can also add HTML, photo, audio, text editor and video as basic modules. Through different modules of Beaver, you can add almost anything to your business website.
Unlike other website page builders, Beaver Builder provides its free version. Hence, test out its service and switch to a premium plan if you like it. Another great thing about this plugin is that it has very great integration with WooCommerce WordPress plugin.
13. Shared Counts
People visit your website and when they find something useful they start sharing your content. It is kind of word of mouth advertising, you just have to do your best, others will market your business. But, what if people don’t find any sharing button on your website or they face difficulty in finding the social media sharing button on your website?
This is why you need a plugin for your WordPress website which creates a social media sharing button so that you can place them on your site. Shared Counts is a social sharing and counter plugin through which you cna add social media button on your website and also display the share counts.
Through the Shared Counts plugin, you can add an attractive social media button that attracts visitors to keep sharing your website content. Apart from this, it does not affect the website’s speed performance.
14. Trust Pulse
Social media is booming nowadays. To grow the online presence of your business organization, you need a plugin that leverages social proof on your website. Social proof is based on the psychology of people. Through this plugin, you can increase your site conversion rate by 15%
Though this WordPress plugin, you can track downloads or registrations on your website and display eye-catchy social proof notifications to your visitors. This plugin creates a great impact on the buying behavior and psychology of your visitors.
Trust Pulse plugin has its free plan and premium plan as well. In the free plan, you get up to 500 sessions each month while in the premium plan, you get the service based on how much sessions your website generates each month.
15. Insert Headers and Footers
Another useful WordPress plugin in our list is “Insert Headers and Footers”. This is a plugin through which you can add codes to the header and footer of your website. Non-techy users can use WordPress without getting into coding but there are certain stages in managing the WordPress site where you need to add code to the website.
This plugin would be useful in adding code snippets to your WordPress site’s header or footer for the verification. You will also need it at the time of retargeting scripts.
You will need the help of this plugin when you need to add codes to Google Analytics’ tracking code, meat verification, adding custom CSS, etc. to template’s header or footer area.
16. Live Chat
Live Chat is not a plugin for WordPress, but it is a software or tool that you can add on your WordPress website. As a business owner, you should always focus on customers’ satisfaction. When the business fails in satisfying its customers, it becomes a big loss.
To satisfy each of your customers, you should hear them, ask about their issues and solve them as soon as you can. In an online business on WordPress, you need an effective tool just like Live Chat. This is a tool through which your website visitors would be able to live chat with you.
This tool can easily get integrated with your existing support software like CRM, email marketing, and many other tools. To get started with this, you just have to follow some simple steps. Once you complete the procedure, your customers will be able to live chat with you.
17. Thirsty Affiliates
Out of different ways of making money online, affiliate marketing is the most popular and profitable one. To get the most out of from your affiliate marketing business, your website needs to be added with Thirsty Affiliates plugin. With the help of this plugin, you would have complete control over your affiliates links.
Thirsty Affiliates plugin is available for free, but to avail the benefits of advanced features and functionalities, you have to buy add-ons. With just a click of a button, you would be able to insert affiliate links into your website pages, posts and also in comments.
Its affiliate link picker helps you in searching and inserting affiliate links into your posts, pages, and comments. Apart from this, with this plugin, it would also be easy for you to add affiliate links into the images.
Soliloquy another WordPress plugin for your business through which you can gain the attention of website visitors. It is the best responsive WordPress slider plugin. With the help of this plugin, it would be really easy for you to create a responsive WordPress business website slider just in a few minutes.
You will notice that sliders are the basic elements in most of the business websites. The reason why business owners use sliders to their websites is that they are eye-catchy and responsive. To create a slider on your WordPress website that engages your visitors you need to Soliloquy plugin.
With this plugin, you do not have to go through complex procedures or techy stuff. With its drag and drop feature, you can create a customizable slider of your choice. Apart from these, it also provides different in-built templates, that makes your work easy.
19. Pretty Links
Pretty Links is the WordPress plugin using which you can shrink, cloak, track, organize, share and test all the link on your domain. With this plugin, it would be really easy for you to manage all the links whether it is affiliate links, redirects or social media links. It creates simple and clean URLs on your WordPress website which you can redirect it any other URL.
If you are the owner of the affiliate marketing business, then this plugin is worth installing on your WordPress site. It shrinks the long affiliate links and shortens them with clean and simple URLs. Apart from affiliate links, you can also shorten your website’s blog posts or pages URLs to share them on your social media handles.
Pretty Links plugin comes with the free version and paid version as well. The free version comes with basic features while it’s pro version unlocks premium features.
For your business website, you need a plugin which builds up the online store and makes your business transactions easy. WooCommerce is the most popular eCommerce plugin for wordpress.org sites which is used by more than 4 million business website owners.
The reason why people love using WooCommerce instead of any other eCommerce plugin is due to its powerful features. WooCommerce makes it easy for you to quickly process the sales of your business.
With this plugin, you can sell physical and digital goods of any type. Also, you can set up the shipping location to any location around the world without any additional cost. It allows you to design and customize your online store as per your desire. Hence, if you are planning to create an eCommerce store or you already have one, then WooCommerce is the must-have plugin for your business.
To keep your business in a systematic and orderly manner, it is essential to have a plugin for it. BirchPress is the WordPress plugin using which you can keep the track of appointments, and schedule meetings online. If you provide services online, then this tool is perfect for you.
With its online booking feature, you can allow your visitors to book appointments for the services you provide online. Through this plugin, you can also create booking forms, schedule booking and accept the online payments. Its simple interface makes easy for you to build booking forms. It comes with various features to make all the activities in your online business in a systematic manner.
WordPress is the most popular platform for creating the website of any type whether you want to create a blog site, membership site, or business site. For a business site that is powered on WordPress, installing some powerful plugins makes all the tasks in your online business flow smoothly.
Discovering helpful WordPress plugins for the business might seem difficult. You need plugins that help in increasing your sales and attract new customers. Here, we have mentioned the WordPress plugins that are helpful in different aspects like SEO, design, increasing sale, growing business, etc. The plugins and tools for WordPress mentioned in the above-given list are must-have plugins (or tools) for the business website.
Hello my name is Tab Winner. I have a degree in Information Technology with a concentration in Web Development. Which honestly doesn’t mean much in today’s world with the entourage of site builders at anyone’s disposal. I have been a full time Entrepreneur since May 2016. I haven’t looked back since.